Let’s keep glamming. Let’s keep GIVING! Put your money where your mouth is with four shades of M·A·Cximal Silky Matte Lipstick that promote healthy futures and equal rights for all. Intense brownish blue-red shade VIVA GLAM I is now VIVA Heart. Creamy subdued pinkish-beige mauve shade VIVA GLAM II is now Viva Planet. Muted brownish-plum shade VIVA GLAM III is now Viva Empowered. Deep neutral shade Viva Equality is totally new. Since 1994, M·A·C VIVA GLAM has raised over $520,000,000 USD globally to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS. 30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips MORE with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer.